Learn how to buy businesses in 5-minutes or less, once a week. Lessons & specific tactics on how invest your money and generate cash flow for your life.
🔑 How to roll up the world's most boring industry
|
Welcome to The Business Buying Academy with Sieva Kozinsky. 🔑160 years to roll-up the world's most boring industry I love talking about the world's most boring business rollups. It doesn't get more boring than this one. Packaging Corporation of America is a $20 billion publicly-traded company that's been around for nearly 160 years - and you've probably never heard of it. The generic name alone could put some people to sleep. But the rollup strategy is one that business history nerds like myself love. PCA’s story began in 1867 when entrepreneur Henry Weis founded the North Star Mill in Quincy, Illinois to produce paper. The perfect timing to start a business like this. In the post-Civil War boom, demand for paper exploded; consumers demanded newspapers and books, while businesses needed paper to run their businesses on. Weis' margins were solid. He sourced cheap raw materials (first wild grass, then later straw) and turned them into a product with nearly unlimited demand. The paper mill quietly produced paper products for decades. The business grew as people continued moving out to the Midwest. Then a few key competitors emerged. The Ohio Boxboard Company and the American Box Board Company specialized in making cardboard containers starting in the early 1900s. We'll get back to those two companies in a moment. But as the North Star Mill continued to operate, a new era emerged in corporate America: The age of the corporate merger. North Star combined with several other independent mills. In a commodity business, consolidation to cut costs became the obvious strategy. Central Fiber Products Company formed in 1931 through the consolidation of North Star Mill, North Star Egg Case Company, and several other paper companies. Nearly 30 years later, the industry consolidated once again. On July 31, 1959: Central Fiber Products, American Box Board, and Ohio Boxboard merged to form Packaging Corporation of America.
“By forming PCA, the merger instantly created a major force in the paperboard and packaging industry. The combined company brought together under one corporate umbrella a network of more than 50 plants and 7,000 employees, with facilities sprawling from the East Coast out to the Rockies. Within the first few years of PCA’s existence, it was the sixth largest paperboard producer, the fourth largest maker of cartons or folding boxes, and the tenth largest manufacturer of corrugated containerboard in the United States. One of its facilities, a plant located in Rittman, Ohio, was the largest integrated carton factory in the world.” - Funding Universe The new entity started with annual sales exceeding $140 million and a network of mills and plants positioned to meet demand for another post-war boom, similar to the one the North Star Mill started within. The packaging industry was on the precipitous of another huge catalyst for the industry: Just three years after the PCA merger, a company called Walmart started up in Arkansas. The emergence of Walmart and the concept of big box stores created a boom for cardboard manufacturers for decades. But the story of this roll-up isn't fast growth. It's the opposite. The story of PCA growing is told over nearly 160 years, from 1867 until today. The company started with one mill and slowly grew it over 60 years before turning to M&A for new growth. Then, the business only expanded to new regions once it had maxed out existing territories. When raw materials became the bottleneck, PCA vertically integrated and purchased timber companies. In 1991, PCA made major moves by purchasing two containerboard mills, 19 corrugated container plants, and cutting rights to approximately 650,000 acres of timberlands from Georgia-Pacific. This dramatically expanded operations. The Acquisition Playbook PCA has used targeted acquisitions to fill geographic gaps and add capacity. While rarely headline-grabbing, these deals have compounded PCA into a $9 billion/year business. Key modern acquisitions include:
PCA operates 9 containerboard mills and ~95 converting facilities. It employs approximately 15,400 people. PCA revenue by decade:
PCA exemplifies the old-school industrial roll-up: patient consolidation of regional players, vertical integration (mills + converting + timber), and opportunistic buys during industry cycles. Sieva P.S. - Are you hiring? Get started with top global talent from Somewhere (I'm a customer and investor) What did you think of today's newsletter? Rate this newsletter using the poll below: Disclaimer: nothing here is investment advice. Please do your own research. The information above is just for information and learning. |
Sieva Kozinsky
Learn how to buy businesses in 5-minutes or less, once a week. Lessons & specific tactics on how invest your money and generate cash flow for your life.
Welcome to The Business Buying Academy with Sieva Kozinsky. 🔑 They invented the utility roll-up in the 1850s In the 1840s, communication changed forever with the invention of a revolutionary new technology: The telegraph. Written messages no longer needed to be physically delivered by train or horse. But while the telegraph made it possible to send a message hundreds of miles instantly, someone still had to build the lines and maintain them. The need for a national telegraph infrastructure...
Welcome to The Business Buying Academy with Sieva Kozinsky. 🔑 How to acquire $4 billion in outdoor brands In the 1950s, three business partners developed an early snowmobile prototype using spare parts from a farm. Today, the company they created is worth over $4 billion. The business has done some of the best acquisitions in the outdoor industry, rolling up several iconic brands within a $4 billion empire. Let's jump into the story of Polaris. Brothers Edgar and Allen Hetteen and friend...
Welcome to The Business Buying Academy with Sieva Kozinsky. 🔑 From pushing a tea wagon to raking in billions. They started by pushing a wagon down a crowded Manhattan street to sell tea. Within a few decades, they invented the modern grocery store and became one of the biggest businesses in the world. This is the story of the Great Atlantic & Pacific Tea Company. Known more commonly as A&P, the business started in 1859 on the busy streets of Manhattan selling tea and later coffee and...